Conclusion
A search-engine-friendly website is key to SEO success. In the next chapter (on link building), we will demonstrate that links are also a critical piece of the SEO puzzle—particularly when targeting highly competitive terms. However, if you have not made your site crawler-friendly and optimized, link building will essentially be a wasted effort. A website built, from the ground up, to optimal specifications for crawler accessibility and top rankings is the foundation from which you will build all SEO initiatives. From this solid foundation, even the loftiest of goals are within reach.
Get The Art of SEO now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
