Chapter 13. Preparing Data

Back in my freshman year of college, I was planning to be a biochemist. I spent hours and hours of time in the lab: mixing chemicals in test tubes, putting samples in different machines, and analyzing the results. Over time, I grew frustrated because I found myself spending weeks in the lab doing manual work and just a few minutes planning experiments or analyzing results. After a year, I gave up on chemistry and became a computer scientist, thinking that I would spend less time on preparation and testing and more time on analysis.

Unfortunately for me, I chose to do data mining work professionally. Everyone loves building models, drawing charts, and playing with cool algorithms. Unfortunately, most of the time you spend on data analysis projects is spent on preparing data for analysis. I’d estimate that 80% of the effort on a typical project is spent on finding, cleaning, and preparing data for analysis. Less than 5% of the effort is devoted to analysis. (The rest of the time is spent on writing up what you did.)

If you’re new to data analysis, you’re probably wondering what the big deal is about preparing data. Suppose that you are getting some data off of your company’s web servers, or out of a financial database, or from electronic patient records. It all came from computers, so it’s perfect, right?

In practice, data is almost never stored in the right form for analysis. Even when data is in the right form, there are often surprises in the data. It takes ...

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