Chapter 7. Publicity
Hacks 44–49
The worst thing about podcasting is also the
best thing: the saturation of the medium. There
are so many podcasts out there, and new ones
springing up everyday, that finding shows you
like can be a crapshoot. But there are so many
shows out there, there’s something
out there for everybody.
—Brian Ibbot
What’s the point of having a podcast if nobody listens to it? Standing out in the crowd is a challenge. At the time of this writing, more than 3,000 podcasts were available. Having your podcast listed in all the directories is the first step. From there, you will need to market your podcast continuously to keep the energy going. This chapter contains ideas that can help you build the size of your audience.
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