The answer gets to the heart of what makes
narrative work: whenever there’s a sequence of
events—this happened, then that happened,
then this happened—we inevitably want to find
out what happened next. Also, and this is key,
this banal sequence has raised the question,
namely, what’s this guy saying? And you’ll probably stick around to find out.
—Ira Glass
This chapter covers the role of format in podcasts, starting with an in-depth look at the why and how of formats. Then the hacks in this chapter dig into the individual format types, and present some case studies along the way.
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