Cover image for Online Marketing Inside Out

Book description

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

Table of Contents

  1. Online Marketing Inside Out
    1. Preface
    2. 1. The Changing Face of Marketing
    3. 2. 21st Century Public Relations and Media
    4. 3. Turn Page Views into Profit
    5. 4. Search Engine Optimization
    6. 5. Social Media
    7. 6. Email Marketing
    8. 7. Affiliate Marketing
    9. 8. Online Advertising
    10. 9. Tying It All Together
    11. Index