Name
Collaborative Filtering Tools
Synopsis
Tools that leverage user preferences, patterns, and purchasing behavior to customize organization and navigation systems.
Synonyms
Recommender systems, social agents, social navigation software
Examples
beFree’s BSELECT, http://www.befree.com/products_services/ama.htm
Net Perceptions Retail Revelations, http://www.netperceptions.com/solutions/retail/
Personify, http://www.personify.com/
Comments
We’ve all experienced the power and the pitfalls of Amazon’s recommender systems. Within a few years, collaborative filtering will fill a niche role on most web sites, enabling a rich set of associative links (See also, See related) at the document or application or product level. This is a low-cost, bottom-up, adaptive approach with real value. On the other hand, it doesn’t replace the need for associative links that are defined by subject matter experts or business rules.
Resources
“Collaborative Filtering” by ACM, http://www.acm.org/siggroup/collab.html
Recommender Systems at KDCentral, http://www.kdcentral.com/Software/Data_Mining/Recommender_Systems/
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