Google Analytics

Chapter 13. Tools and Add-Ons

When Google Analytics announced a standard API for extracting data, it opened the floodgates to third-party developers. The result was many different types of tools that facilitate implementation, reporting, and analysis. The response was so strong that Google created an Analytics App Marketplace to showcase tools built on the Analytics API. You can find the Analytics Application Gallery at http://troni.me/aLUqBW. Some of my favorite tools are listed below.

Reporting and Analysis Tools

One of the strong points of Google Analytics is the reporting interface. It’s intuitive, easy to use, and facilitates analysis. But sometimes you need a little something extra to get the job done. Below are a few tools that enhance the reporting capabilities of Google Analytics.

Juice Concentrate

Concentrate (http://troni.me/8XEOXL), from Juice Analytics, is a keyword tool that categorizes keywords to help you understand the key phrases people use to find your site. Anyone doing CPC or SEO should be using this tool.

Google Analytics Report Enhancer

This Firefox extension was created by Jeremy Aube at ROI Revolution (a Google Analytics Authorized Consultant). His tool tweaks the interface a number of ways to reveal missing dimensions and some simple metrics. For example, it shows the number of conversions rather than the conversion rate. Check out the ROI Revolution blog (http://troni.me/diGL88) for instructions.

Keyword Trends in Google Analytics

This is another tool created ...