Part II. Keep It Lightweight
Digg is a popular news site where the community votes on its favorite stories. If you see a story on Digg that you like you can vote your approval with a simple click action on the “digg it” button (Figure 69).
It wasn’t always this simple. Kevin Rose founded Digg to democratize the finding of tech articles. In the earliest versions of Digg, the user had to complete a two-step process to digg a story (Figure 70).
In the current version of Digg it’s much simpler—just click the “digg it” button, and the vote is immediately recorded (Figure 71).
Kevin Rose has noted that changing to a one-step process had a huge impact on the number of stories being dug and thus on the success of his site. Here ...
Get Designing Web Interfaces now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.