Chapter 19. Epilogue: Facts Are Not Reality

THE LAST (NOT LEAST) IMPORTANT SKILL WHEN WORKING WITH DATA IS TO KEEP IN MIND THAT DATA IS ONLY part of the picture. In particular, when one is working intensely with data oneself, it is all too easy to forget that just about everyone else will have a different perspective.

When the data contradicts appearances, appearances will win. Almost always, at least. Abstract “data” will have little or no credibility when compared with direct, immediate observation. This has been one of my most common experiences. A manager observes a pile of defective items—and no amount of “data” will convince him that avoiding those defects will cost more than the defects themselves. A group of workers spends an enormous amount of effort on some task—and no amount of “data” will convince them that their efforts make no measurable difference to the quality of the product.

If something strongly appears to be one way, then it will be very, very difficult to challenge that appearance based on some abstract analysis—no matter how “hard” your facts may be.

And it can get ugly. If your case is watertight, so that your analysis cannot be refuted, then you may next find that your personal credibility or integrity is being challenged.

Never underestimate the persuasive power of appearance.

Data-driven decision making is a contradiction in terms. Making a decision means that someone must stick his or her neck out and decide. If we wait until the situation is clear or let “the ...

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