Name
Win Ranking
Synopsis
- Purpose
Establish ranking versus key competitors based on number of new user activations. - Formula
Win Ranking = Numeric position based on New Users vs. Competitors
Example
In the first three quarters of the year your software product records the following new user activations:
| Product 1 Quarter 1: 748 new user activations |
| Product 1 Quarter 2: 861 new user activations |
| Product 1 Quarter 3: 922 new user activations |
During the same three quarters, you gather information about two key competitors and record the following estimated new user activations for each:
| Competitor 1 Quarter 1: estimated 500 new user activations |
| Competitor 1 Quarter 2: estimated 750 new user activations |
| Competitor 1 Quarter 3: estimated 1000 new user activations |
| Competitor 2 Quarter 1: estimated 200 new user activations |
| Competitor 2 Quarter 2: estimated 240 new user activations |
| Competitor 2 Quarter 3: estimated 300 new user activations |
Based on this, you can establish the following quarterly rankings:
| Quarter 1 Rankings: (1) Product 1; (2) Competitor 1; (3) Competitor 2 |
| Quarter 2 Rankings: (1) Product 1; (2) Competitor 1; (3) Competitor 2 |
| Quarter 3 Rankings: (1) Competitor 1; (2) Product 1; (3) Competitor 2 |
Specifically for Product 1, then, the Win Ranking by quarter is:
| Win Ranking Quarter 1 = 1st |
| Win Ranking Quarter 2 = 1st |
| Win Ranking Quarter 3 = 2nd |
Notes
This is a straightforward metric that simply involves measuring the new user activations (Wins) for a software product against those known or estimated for ...
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