Cover image for Business Matters

Book description

Business Matters, by Dr. Elizabeth Frick, a successful independent writing and training professional, cover the breadth and depth of business needs and strategies for independent freelancers.

Table of Contents

  1. Business Matters
    1. eBook Introduction
    2. Preface
      1. 1. Acknowledgments
    3. I. Introduction
      1. 1. Could You, Should You, Go Independent?
        1. 1.1. Good news, bad news about freelancing
        2. 1.2. Why I believe that I have survived as a freelancer since 1990
        3. 1.3. Questionnaire: Is the Independent Life for You?
      2. 2. Independents’ Success Depends on Business Skills
        1. 2.1. Start thinking of yourself as a business
        2. 2.2. Strategy (business direction)
          1. 2.2.1. Define yourself with a Mission Statement
          2. 2.2.2. Write a business plan and update it every year
          3. 2.2.3. Write a marketing plan as part of your business plan
        3. 2.3. Operations (running the business)
          1. 2.3.1. Write a financial plan, even if you’re not seeking financing
          2. 2.3.2. Have a technology plan
          3. 2.3.3. Document your procedures
        4. 2.4. Moving toward good business practices
      3. 3. Business Plans Build Good Businesses
        1. 3.1. The benefits of a plan
        2. 3.2. Breaking down the plan
        3. 3.3. Why I believe in business plans
    4. II. Business Strategy
      1. 4. Attracting Perfect Customers: Developing Your Strategic Plan
        1. 4.1. Accepting the teaching
        2. 4.2. My strategic attraction plan
        3. 4.3. The rewards
        4. 4.4. More gratitude
      2. 5. Prospecting for Your Perfect Customer
        1. 5.1. Determine your perfect customer
        2. 5.2. Prospect to find new candidates
        3. 5.3. Contact prospects
        4. 5.4. Continue to contact prospects
        5. 5.5. Dig in for the long haul
      3. 6. Are You a Generalist or a Specialist? Focusing Your Business
        1. 6.1. Two paths toward greater focus
        2. 6.2. Six tips for focusing your business
      4. 7. Telescoping for Survival
        1. 7.1. What freelancers have done to telescope
        2. 7.2. How independents expand services
        3. 7.3. Concerns about telescoping
        4. 7.4. Some hopeful telescoping stories
        5. 7.5. Try. Fail? Try again.
      5. 8. Medical Writing and Editing Opportunities for Freelancers
        1. 8.1. Credentials can lead to success
        2. 8.2. Telescoping can also lead to success
      6. 9. The Best Job I Never Took
        1. 9.1. Learning to recognize warning signs
        2. 9.2. Other freelancers recognize warning signs
        3. 9.3. Fold your cards? Hold them?
      7. 10. Consulting for Your Local Government
        1. 10.1. The benefits of consulting for the government
          1. 10.1.1. Minimal hassle
          2. 10.1.2. Relaxed environment
          3. 10.1.3. Built-in networking
        2. 10.2. How to find local government contacts
        3. 10.3. Marketing to state and local governments
      8. 11. Could You, Should You, Move Your Business?
        1. 11.1. Plan ahead
        2. 11.2. Decide what to do with your business in your old location
        3. 11.3. Build your business in your new location
        4. 11.4. Benefits of moving your business
          1. 11.4.1. Less stuff!
          2. 11.4.2. Exhilarating terror!
          3. 11.4.3. New clarity!
      9. 12. The Goal Is to Get It Right, Not Be Right (Admitting Mistakes)
        1. 12.1. Mistakes vs failure
        2. 12.2. Business owners make—and can learn from—​mistakes, too
      10. 13. The Zen of Craigslist
        1. 13.1. Lessons of Craigslist
          1. 13.1.1. Think about the details that are important to your buyer
          2. 13.1.2. Create attractive photos and ad copy
          3. 13.1.3. Pricing is a strategy
          4. 13.1.4. Focus on small chunks at a time
          5. 13.1.5. Cross-sell when possible
          6. 13.1.6. Patience is (still) a virtue
        2. 13.2. Life, the Universe, and Craigslist
        3. 13.3. Enlightenment
      11. 14. Reframing to Save our Sanity
      12. 15. The Power of Certification for Independents
        1. 15.1. What professional certification opportunities are out there?
      13. 16. Are You a Craftsperson or an Entrepreneur?
        1. 16.1. Three roles
        2. 16.2. Franchise or not?
        3. 16.3. Passion and commitment
      14. 17. The Power of Groups to Support the Freelancer
        1. 17.1. Why freelancers belong to groups
        2. 17.2. How to best work with your groups
        3. 17.3. A group of two?
        4. 17.4. No group available? Form your own!
        5. 17.5. A few tips about working with your groups
    5. III. Marketing
      1. 18. Building a Marketing Plan
        1. 18.1. Benefits of a marketing plan
        2. 18.2. The Seven-sentence Marketing Plan
        3. 18.3. Marketing: Translate features into benefits
        4. 18.4. Value proposition
      2. 19. Flex Your Marketing Muscles: Tactics for Reluctant Marketers
        1. 19.1. Developing tactics
        2. 19.2. High-tech marketing tactics
        3. 19.3. High-touch marketing tactics
        4. 19.4. High-credibility marketing tactics
      3. 20. Marketing 101: Learning from Other Independents
        1. 20.1. Marketing tools survey
          1. 20.1.1. Business cards
          2. 20.1.2. Networking
          3. 20.1.3. Websites
          4. 20.1.4. Volunteering
          5. 20.1.5. Print-based materials
          6. 20.1.6. Cold calls
          7. 20.1.7. Offer free consultations
          8. 20.1.8. Offer free services
          9. 20.1.9. Imprinted marketing materials
          10. 20.1.10. Newsletters
          11. 20.1.11. Postcards
          12. 20.1.12. Advertising in newspapers
          13. 20.1.13. An unsurveyed category: Keeping in touch with clients
        2. 20.2. Survey conclusions
      4. 21. Networking for Independents
        1. 21.1. Networking as intentional interaction
          1. 21.1.1. With whom will you connect?
          2. 21.1.2. How will you establish yourself as a valued resource?
          3. 21.1.3. What will you do to stay in touch?
          4. 21.1.4. When will you make connections with your network?
        2. 21.2. A final note
    6. IV. Operations
      1. 22. Independents and the “F” Word
        1. 22.1. Recognizing my “Rosie”
        2. 22.2. Into action
        3. 22.3. A new system is born
      2. 23. The Freelancer’s Biggest Worry: Losing Money Bidding Projects
        1. 23.1. Negotiating tactics
        2. 23.2. Who can learn from this book
      3. 24. Time Flies! Time-tracking Software for Independents
        1. 24.1. Four main types of time-tracking software
      4. 25. Time Matters
        1. 25.1. Step 1: Collect
        2. 25.2. Step 2: Commit or pass
        3. 25.3. Step 3: Review and track
      5. 26. A Room with a Window
        1. 26.1. Why be organized?
        2. 26.2. Organizing your office to save time
    7. Bibliography
    8. Index
    9. Colophon
    10. A. Copyright and Legal Notices