Index

A note on the digital index

A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.

Symbols

.app file extension, Mobile Provisioning File
.crash file extension, Organizer
.ipa file extension, Mobile Provisioning File
.plist file extension, Organizer
148Apps website, Categories and search, Categories and search
3G network, Fundamentals of all devices, iPhone, iPhone, iPhone, iPad, iPad
“Here, Icon Icon!” (online article), Design
“How to Write a Social Media Press Release” (online article), Launch Checklist
“iPhone App Icon Design: Best Practices” (online article), Design
“The Definitive Guide to iPhone App Market Sizing” (online article), Your app’s best-case scenario
“The Lean Startup” philosophy, Traits of the right customer

A

accelerometer, Fundamentals of all devices

Acorn tool, Third-Party Tools

ad hoc distribution, Development App

addressable market, Your app’s best-case scenario

AdMob website, Your app’s best-case scenario

advertising, Revenue models, Revenue models, Revenue models, Mobclix: Krishna Subramanian, Mobclix: Krishna Subramanian, Game Center, iAd, Surveys and the “social” web, Additional Promotion

Free + Advertising revenue model, Revenue models, Revenue models
iAd platform, Revenue models, Mobclix: Krishna Subramanian, Game Center
paid advertising, Surveys and the “social” web

agencies for development team, Independent contractors

Agile Web Solutions, Agile Web Solutions: Roustem Karimov

agreements and contracts, Agreements and protection, Registration and Enrollment, Registration and Enrollment

with App Store, for paid applications, Registration and Enrollment
with development team, Agreements and protection

Allan, Alasdair (author, Learning iPhone Programming), Your App Store App “Binary”

Alvarez, Cindy (product manager, KISSmetrics), KISSmetrics: Cindy Alvarez

Amazon Mechanical Turk, Surveys and the “social” web

analytics, Analytics, TapMetrics: Christopher Brown, Quantitative feedback, Flurry: Peter Farago

evaluating, Quantitative feedback
interviews regarding, TapMetrics: Christopher Brown, Flurry: Peter Farago

answer sites, Additional Resources

Answers OnStartups website, Additional Resources

APN (Apple Push Notification Service), Fundamentals of all devices

App Advice website, Categories and search

app icon, Design, Translating wireframes to screens, Checklist for App Store Submission, Version Information

App Store, You Have an App Idea...Now What?, Looking at the Numbers, The App Store, Categories and search, Categories and search, Categories and search, App Store listing and customer feedback, Ongoing awareness, Checklist for App Store Submission, Rights and Pricing, Version Information, Version Information, App Summary and binary upload, App Summary and binary upload, Status and status history, Status and status history, TapMetrics: Christopher Brown, Launch Checklist, Qualitative feedback, More “beta” testing

approval process, App Summary and binary upload

categories in, Categories and search, Rights and Pricing, TapMetrics: Christopher Brown

customer feedback in, App Store listing and customer feedback, Launch Checklist, Qualitative feedback

Featured apps in, The App Store

popularity of, You Have an App Idea...Now What?

rejections by, Version Information, Version Information, Status and status history

reasons for, Version Information
remedying, Status and status history

researching apps in, Looking at the Numbers

searching, Categories and search, Categories and search, Ongoing awareness

by keywords, Categories and search
by release date, Ongoing awareness

status of app in, Status and status history

submitting apps to, Checklist for App Store Submission, More “beta” testing

App Store button, Website

appFigures tool, Quantitative feedback

Appirater tool, Other tools for feedback

Apple Developer Forums, Additional Resources

Apple ID, Registration and Enrollment

Apple Push Notification Service (APN), Fundamentals of all devices

Apple-provided apps, Fundamentals of all devices

APPlyzer website, Gleaning insights through rankings

Appolicious website, Categories and search

approval process, App Summary and binary upload

apps, How This Book Is Organized, Conventions Used in This Book, Terms, You Have an App Idea...Now What?, You Have an App Idea...Now What?, Looking at the Numbers, Looking at the Numbers, Looking at the Numbers, Looking at the Numbers, The App Store, The App Store, Categories and search, Categories and search, Categories and search, Categories and search, Categories and search, Categories and search, Quantifying Your App, Quantifying Your App, Quantifying Your App, Quantifying Your App, Quantifying Your App, Quantifying Your App, Revenue models, App type, Pricing, Pricing, Your app’s best-case scenario, Gleaning insights through rankings, Gleaning insights through rankings, Gleaning insights through rankings, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Mobclix: Krishna Subramanian, Fundamentals of all devices, iOS 4, Approaching App Innovation, Approaching App Innovation, Your Heart and Brain, Your Heart and Brain, Blue Ocean Strategy, Creating a Concept App, Costs, Ways to save, GetAppsDone.com: Davide Di Cillo, Releases, Features, and Updates, Releases, Features, and Updates, Your App’s Description, Your App’s Description, Design, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Agile Web Solutions: Roustem Karimov, Making Your App Better Before It Reaches the App Store, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Checklist for App Store Submission, Checklist for App Store Submission, Checklist for App Store Submission, App Store Submission, App Information, Rights and Pricing, Rights and Pricing, Rights and Pricing, Rights and Pricing, Version Information, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown, Launching Your App (Phase 5), Additional Promotion, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, Grades: Jeremy Olson, Obsessive customer support, Managing the scope of updates, Assessing Your App’s Future, Assessing Your App’s Future, Building onto a device

addressable market for, Pricing

Apple-provided apps, Fundamentals of all devices

Availability Date of, App Information, TapMetrics: Christopher Brown

categories for, Categories and search, Categories and search, Categories and search, Gleaning insights through rankings, Rights and Pricing, Version Information, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown

assigning, Categories and search, Version Information, TapMetrics: Christopher Brown
rankings in, Gleaning insights through rankings
viewing in App Store, Categories and search

commitment to, Your Heart and Brain, Costs

competition between, Blue Ocean Strategy

concept apps, Creating a Concept App

copyright information for, Rights and Pricing

development of. See development, The App Store

Featured apps, The App Store

features in, deciding, Approaching App Innovation, Ways to save, GetAppsDone.com: Davide Di Cillo, Releases, Features, and Updates, Releases, Features, and Updates, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean, Managing the scope of updates

for updates, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, Managing the scope of updates
interviews regarding, GetAppsDone.com: Davide Di Cillo, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean

goals of, Quantifying Your App, Digital Post: Mike Rundle

idea for, evaluating, Looking at the Numbers, Looking at the Numbers, Quantifying Your App, Know Thyself and Thy Resources, Approaching App Innovation, Your Heart and Brain

innovation, assessing, Your Heart and Brain
passion for idea, Approaching App Innovation
quantifying (justifying) app, Quantifying Your App
researching App Store, Looking at the Numbers
your abilities and resources, assessing, Know Thyself and Thy Resources

installing on a device, Making Your App Better Before It Reaches the App Store, Building onto a device

keywords for, Categories and search, Checklist for App Store Submission

launching, Launching Your App (Phase 5), Grades: Jeremy Olson

life cycle of, How This Book Is Organized

life span of, tap tap tap: Phill Ryu, Assessing Your App’s Future

listing (description) for, Categories and search, Your App’s Description, Checklist for App Store Submission, Obsessive customer support

marketing. See marketing, Rights and Pricing

metadata for, Rights and Pricing

name of, Your App’s Description, Checklist for App Store Submission

networks of, Additional Promotion

personality of, Design

positioning statement for, Finding crash logs on your computer

pricing of. See pricing, Quantifying Your App

quantifying (justifying), Quantifying Your App, Quantifying Your App, Revenue models, Pricing, Your app’s best-case scenario, Gleaning insights through rankings

app type affecting, Revenue models
best case scenario, Your app’s best-case scenario
pricing affecting, Pricing
rankings affecting, Gleaning insights through rankings
revenue model affecting, Quantifying Your App

rankings of, Gleaning insights through rankings

releases of. See releases, Looking at the Numbers, Digital Post: Mike Rundle

researching, Looking at the Numbers, Digital Post: Mike Rundle

revenue models for, Quantifying Your App, Mobclix: Krishna Subramanian

running in background, iOS 4

SKU number of, App Store Submission

success of, You Have an App Idea...Now What?, Digital Post: Mike Rundle, Digital Post: Mike Rundle, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, Assessing Your App’s Future

characteristics for, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
evaluating, Assessing Your App’s Future
likelihood of, You Have an App Idea...Now What?

third-party apps, Terms

types of, App type

updates to. See updates to app, Categories and search

Appsaurus website, Categories and search

Appsfire website, Categories and search

AppStoreHQ, AppStoreHQ: Chris DeVore

AppViz tool, Quantitative feedback

architecture of app, Development

Arrivals website, What’s coming

Articles app, Smule: Jeff Smith

AudioBookShelf app, App Store listing and customer feedback, Releases, Features, and Updates, Releases, Features, and Updates, Your App’s Description

feature list for, Releases, Features, and Updates
listing for, App Store listing and customer feedback, Your App’s Description

auto-capitalization feature, Fundamentals of all devices

auto-correction feature, Fundamentals of all devices

Availability Date, App Information, TapMetrics: Christopher Brown

B

background, running apps in, iOS 4

Backup Extractor, iPhone Backup Extractor

Balogh, Dominik (President, PoweryBase, Inc.), TapMetrics: Christopher Brown

Balsamiq Mockups for Desktop, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni

beta testing, Installing through the iPhone Configuration Utility, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Recruit beta testers, Managing the scope of updates

feedback from, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
for updates, Managing the scope of updates
recruiting testers for, Recruit beta testers

Bills ~ On your table app, PoweryBase: Dominik Balogh

binary version, Your App Store App “Binary”, Your App Store App “Binary”, App Summary and binary upload

creating, Your App Store App “Binary”
uploading, App Summary and binary upload

Blank, Steve (author, The Four Steps to the Epiphany), Who Are Your Customers?

blogging, Screenshot “sneak peeks”, Website, Launch Checklist

Blue Ocean Strategy (Harvard Business Press), Your Heart and Brain

Bluetooth, Fundamentals of all devices

books and articles, Your app’s best-case scenario, Your Heart and Brain, Your Heart and Brain, Who Are Your Customers?, Who Are Your Customers?, Surveys and the “social” web, Surveys and the “social” web, Customer interviews, Design and Development, Design, Design, Your App Store App “Binary”, Use Twitter

Blue Ocean Strategy (Harvard Business Press), Your Heart and Brain
Learning iPhone Programming (O’Reilly), Your App Store App “Binary”
Tapworthy: Designing Great iPhone Apps (O’Reilly), Design and Development
The Entrepreneur’s Guide to Customer Development (Cooper-Vlaskovits), Customer interviews
The Four Steps to the Epiphany (Cafepress.com), Who Are Your Customers?
The Twitter Book (O’Reilly), Surveys and the “social” web
Twitter For Dummies (Wiley), Use Twitter
Ultimate Guide to Google AdWords (Entrepreneur Press), Surveys and the “social” web
Waiting for Your Cat to Bark? (Thomas Nelson, publisher), Who Are Your Customers?
“Here, Icon Icon!” (online article), Design
“iPhone App Icon Design: Best Practices” (online article), Design
“The Definitive Guide to iPhone App Market Sizing” (online article), Your app’s best-case scenario

Boxcar app, Revenue models

Brown, Christopher (co-founder, TapMetrics), TapMetrics: Christopher Brown

bugs, finding. See debugging; testing, iPhone, iPhone

C

camera in iPhone, iPhone, iPhone

categories for apps, Categories and search, Categories and search, Categories and search, Gleaning insights through rankings, Rights and Pricing, Version Information, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown

assigning, Categories and search, Version Information, TapMetrics: Christopher Brown
rankings in, Gleaning insights through rankings
viewing in App Store, Categories and search

cellular network. See 3G network, Feedback and Bugs

changelog (release notes), Feedback and Bugs

Clark, Josh (author, Tapworthy: Designing Great iPhone Apps), Design and Development

commitment to app, Approaching App Innovation, Costs

Compass app, iPhone

competition between apps, Blue Ocean Strategy

concept apps, Creating a Concept App

confidentiality agreements, Agreements and protection

contact information for this book, Safari® Books Online

Contacts app, Fundamentals of all devices

contests, Additional Promotion

contractors, independent, Where to Look

contracts. See agreements and contracts, How This Book Is Organized

conventions used in this book, How This Book Is Organized

Cooper, Brant (author, The Entrepreneur’s Guide to Customer Development), Customer interviews

copyright information, Rights and Pricing

cost of app. See pricing, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore

cost of development, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore

Craigslist, finding customers using, Surveys and the “social” web

crash logs, Quantitative feedback

cross-app promotion, Additional Promotion

Cultured Code’s Arrivals website, What’s coming

customer development model, Who Are Your Customers?, Customer interviews, KISSmetrics: Cindy Alvarez

customer feedback, App Store listing and customer feedback, App Store listing and customer feedback, Sophiestication Software: Sophia Teutschler, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Other tools for feedback, Launch Checklist, Launch Checklist, Qualitative feedback, Qualitative feedback

from beta testing, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
in App Store, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
interviews regarding, Sophiestication Software: Sophia Teutschler
prompting for, Other tools for feedback

customer support, Devices and resolutions, Customer feedback and support, Analytics, Website, Listening and Learning

in app support and guidance, Devices and resolutions, Analytics
on app website, Website

customers, Terms, App Store listing and customer feedback, The “touch” generation, Blue Ocean Strategy, Making it more practical, Making it more practical, Smule: Jeff Smith, Customers Are the Key, Customers Are the Key, Why Customers? Why Now?, Who Are Your Customers?, How to Find Your Customers, Surveys and the “social” web, Surveys and the “social” web, Making initial contact, Creating wireframes, Defining v1.0, Design, Devices and resolutions, Going Beta, Preparing for the App Store Submission, Changing Your Marketing Mindset, Use Twitter, Recruit beta testers, Launch Checklist, Qualitative feedback, Listening and Learning

as beta testers, Going Beta, Recruit beta testers
as earlyvangelists, Who Are Your Customers?
creativity of, Smule: Jeff Smith
design considerations for, Design, Devices and resolutions
device customizations by, The “touch” generation
finding, How to Find Your Customers
following on Twitter, Use Twitter
identifying characteristics of, Why Customers? Why Now?
initial contact with, Customers Are the Key, Surveys and the “social” web
interviewing, Making initial contact, Defining v1.0
maintaining relationships with, Customers Are the Key, Listening and Learning
noncustomers, Blue Ocean Strategy
potential number of. See addressable market, Making it more practical
priorities of, Making it more practical
ratings and reviews from, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
role in marketing, Changing Your Marketing Mindset
showing wireframes to, Creating wireframes
surveying, Surveys and the “social” web
tracking app usage with analytics, Preparing for the App Store Submission

Cut, Copy, & Paste feature, Fundamentals of all devices

D

David, Romain (Director of Mobile Products, Lumos Labs), Lumos Labs: Romain David

de With, Sebastiaan (author, “Here, Icon Icon!”), Design

debugging, Feedback and Bugs

description of app. See listing for app, Design and Development

design, Understanding Wireframes, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni, Design and Development, Design and Development, Design, Design, Design, Design, Design, User experience design, iPhone versus iPad, iPhone versus iPad, iPhone versus iPad, Translating wireframes to screens, Devices and resolutions, Screens and Prototypes, Agile Web Solutions: Roustem Karimov

aesthetic considerations, Design and Development

device differences affecting, iPhone versus iPad, Translating wireframes to screens, Agile Web Solutions: Roustem Karimov

Human Interface Guidelines (HIG), User experience design

interface metaphors in, Design

iterations of, Screens and Prototypes

of app icon, Design

personality of, Design

standard controls in, Design

templates for, iPhone versus iPad

user considerations for, Design, Devices and resolutions

wireframes for, Understanding Wireframes, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni, iPhone versus iPad

creating, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
translating to screens, iPhone versus iPad

designer, Digital Post: Mike Rundle, Product management, Costs, Costs, Ways to save, Ways to save, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore

cost of, Costs, Ways to save, AppStoreHQ: Chris DeVore
importance of, for iPad apps, Digital Post: Mike Rundle
role of, Product management

developer, Terms, Design, Costs, Ways to save, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore, Development

cost of, Costs, Ways to save, AppStoreHQ: Chris DeVore
role of, Design, AppStoreHQ: Chris DeVore, Development

developer community, Grades: Jeremy Olson

Developer Program, Tips and Tools

development, What You Need to Use This Book, Terms, Looking in the mirror, Looking in the mirror, Looking in the mirror, Product management, Agreements and protection, GetAppsDone.com: Davide Di Cillo, GetAppsDone.com: Davide Di Cillo, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore, Getting a Working App, The Development Process, Design and development tasks, Design and development tasks, Finishing touches, Development, Programming and integration, Programming and integration, Repositories and source code, Managing Your App’s Progress, Staying Organized, Tasks and tickets, Screens and Prototypes, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Feedback and Bugs, Rights and Pricing

cost of, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
debugging, Feedback and Bugs
interviews regarding, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov
managing, Product management, Staying Organized
plan (roadmap) for, The Development Process
process of, What You Need to Use This Book, Getting a Working App, Finishing touches
programming, Programming and integration
prototypes, Screens and Prototypes
release numbering, Tasks and tickets, Rights and Pricing
repositories for, Programming and integration
tasks (issues), tracking, Managing Your App’s Progress
technical architecture for, Development
testing. See testing, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
time required for, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
tuning and optimization, Repositories and source code

development team, Terms, Know Thyself and Thy Resources, Digital Post: Mike Rundle, For Hire: Identifying Help, Your App Team, Your App Team, Vetting Help, Vetting Help, Vetting Help, Agreements and protection, Ways to save, Ways to save, Where to Look, Independent contractors, GetAppsDone.com: Davide Di Cillo, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore

agencies for, Independent contractors
agreements with, Agreements and protection
finding, For Hire: Identifying Help, Vetting Help, Ways to save, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
independent contractors for, Where to Look
portfolios from, Vetting Help
roles of, Your App Team, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
skills and experience of, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save
vetting, Vetting Help

development version, testing on device, Making Your App Better Before It Reaches the App Store

features common to all devices, Fundamentals of all devices
installing app on, Making Your App Better Before It Reaches the App Store, Building onto a device
number of, running iOS, Your app’s best-case scenario
provisioning profile for, Registering a Device with the Provisioning Portal
registering with Provisioning Portal, Registering a Device with the Provisioning Portal
UDID for, Making Your App Better Before It Reaches the App Store, Installing Your App

DeVore, Chris (executive chairman, Mobilmeme, Inc.), AppStoreHQ: Chris DeVore

Di Cillo, Davide (founder, GetAppsDone.com), GetAppsDone.com: Davide Di Cillo

differentiators. See innovation, Digital Post: Mike Rundle, Screenshot “sneak peeks”

Digital Post app, Digital Post: Mike Rundle, Screenshot “sneak peeks”

display, Fundamentals of all devices, iPhone, iPad, Summary, iPhone versus iPad, iPhone versus iPad, Devices and resolutions, Devices and resolutions

iPad, iPhone, iPhone versus iPad, Devices and resolutions
iPhone, iPhone versus iPad, Devices and resolutions
rotation of, Fundamentals of all devices, iPad

Distimo website, Your app’s best-case scenario

E

earlyvangelists, Who Are Your Customers?

Eisenberg, Bryan (author, Waiting for Your Cat to Bark?), Who Are Your Customers?

Eisenberg, Jeffrey (author, Waiting for Your Cat to Bark?), Who Are Your Customers?

email, Phase 2, Recruit beta testers, Website, Launch Checklist, Launch Checklist, Qualitative feedback, Qualitative feedback

feedback from, Qualitative feedback
launch announcement on, Launch Checklist
marketing using, Phase 2, Recruit beta testers, Launch Checklist
sign-up on app website, Website

Endloop iMockups for iPad, Creating wireframes

Enigmo app, Revenue models

Exit Strategy NYC app, Your app’s best-case scenario

experience of development team, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save

F

Facebook Ads, Surveys and the “social” web

FaceTime video chat, iPhone

Farago, Peter (VP, Flurry), Flurry: Peter Farago

fast app switching, iOS 4

Featured apps, The App Store

features in app, deciding, Approaching App Innovation, Ways to save, GetAppsDone.com: Davide Di Cillo, Releases, Features, and Updates, Releases, Features, and Updates, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean, Managing the scope of updates

for updates, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, Managing the scope of updates
interviews regarding, GetAppsDone.com: Davide Di Cillo, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean

feedback, App Store listing and customer feedback, App Store listing and customer feedback, Sophiestication Software: Sophia Teutschler, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Other tools for feedback, Launch Checklist, Launch Checklist, Into the App Store, Monitoring Feedback, Monitoring Feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Quantitative feedback, Quantitative feedback, Quantitative feedback, Quantitative feedback, Quantitative feedback, Assessing Your App’s Future

analytics, Quantitative feedback

crash logs, Quantitative feedback

Financial Reports area, iTunes Connect, Quantitative feedback

from customers, App Store listing and customer feedback, App Store listing and customer feedback, Sophiestication Software: Sophia Teutschler, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Other tools for feedback, Launch Checklist, Launch Checklist, Qualitative feedback, Qualitative feedback

from beta testing, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
in App Store, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
interviews regarding, Sophiestication Software: Sophia Teutschler
prompting for, Other tools for feedback

from email, Qualitative feedback

from Twitter, Qualitative feedback

Google Alerts, Qualitative feedback

monitoring, Into the App Store

negative, assessing, Assessing Your App’s Future

qualitative, Monitoring Feedback

quantitative, Monitoring Feedback, Quantitative feedback

Sales and Trends area, iTunes Connect, Qualitative feedback

Fileitup Media, appFigures: Ariel Michael

Financial Reports area, iTunes Connect, Quantitative feedback

Fitton, Laura (author, Twitter For Dummies), Use Twitter

Flarup, Michael (author, “iPhone App Icon Design: Best Practices”), Design

Flurry website, Your app’s best-case scenario, Flurry: Peter Farago

fonts used in this book, How This Book Is Organized

Four Actions Framework, Blue Ocean Strategy

Free + Advertising revenue model, Revenue models, Revenue models

Free revenue model, Revenue models, Revenue models

G

Game Center, Multitasking
Gemmel, Matt (developer), The “touch” generation
geographic markets for releases, Rights and Pricing, TapMetrics: Christopher Brown
GetAppsDone.com website, GetAppsDone.com: Davide Di Cillo
Gift this App feature, Additional Promotion
giveaways, Additional Promotion
goals of app, Quantifying Your App, Digital Post: Mike Rundle
Google AdWords, Surveys and the “social” web
Google Alerts, Qualitative feedback
GPS, iPhone
Grades app, Grades: Jeremy Olson
Grosjean, Jesse (founder, Hog Bay Software), Finding crash logs on your computer
Guilizzoni, Peldi (CEO, Balsamiq Studios), Balsamiq Studios: Peldi Guilizzoni
gyroscope, iPhone

H

Haddad, Paul (founder, Tapbots), Tapbots: Paul Haddad and Mark Jardine
Heartbeat tool, Quantitative feedback
help. See customer support, Design
HIG (Human Interface Guidelines), User experience design
Hockey open source framework, Feedback and Bugs
Hog Bay Software, Finding crash logs on your computer
Human Interface Guidelines (HIG), User experience design

I

iAd platform, Revenue models, Mobclix: Krishna Subramanian, Game Center

icon for app, Design, Translating wireframes to screens, Checklist for App Store Submission, Version Information

idea for app, evaluating, Looking at the Numbers, Looking at the Numbers, Quantifying Your App, Know Thyself and Thy Resources, Approaching App Innovation, Your Heart and Brain

innovation, assessing, Your Heart and Brain
passion for idea, Approaching App Innovation
quantifying (justifying) app, Quantifying Your App
researching App Store, Looking at the Numbers
your abilities and resources, assessing, Know Thyself and Thy Resources

Illusion Labs website, iPad

iMockups for iPad, Creating wireframes

In App Purchases revenue model, Revenue models, Revenue models, Revenue models, Fundamentals of all devices, iAd

independent contractors, Where to Look

Infinite Labs’ Mover+ tool, Third-Party Tools

innovation, Your Heart and Brain, PoweryBase: Dominik Balogh

installing app on a device, Making Your App Better Before It Reaches the App Store, Building onto a device

Interface app, Creating wireframes

interface metaphors, Design

Internet access, Fundamentals of all devices, Fundamentals of all devices, Fundamentals of all devices, iPhone, iPhone, iPad, iPad, iPad

with 3G network, Fundamentals of all devices, iPhone, iPad
with WiFi, Fundamentals of all devices, iPad

interviewing customers, Making initial contact, Defining v1.0

iOS, Fundamentals of all devices, iOS 4

iOS Dev Center website, Registering a Device with the Provisioning Portal

iOS Developer Enterprise Program, Installing Your App

iOS Developer Program, Tips and Tools

iOS Provisioning Portal, Registering a Device with the Provisioning Portal

iOS Reference Library, Additional Resources

iOS SDK (software development kit), iOS SDK

iPad, App type, Pricing, Digital Post: Mike Rundle, iPhone, Summary, Sophiestication Software: Sophia Teutschler, iPhone versus iPad, iPhone versus iPad, Translating wireframes to screens

apps exclusively for, App type
design issues regarding, iPhone versus iPad, Translating wireframes to screens
development issues specific to, Digital Post: Mike Rundle, Sophiestication Software: Sophia Teutschler
price of apps for, Pricing
usability results for, iPhone versus iPad

iPhone, Terms, Pricing, iPod touch, iPod touch, iPhone, iPhone, Summary, iPhone versus iPad, Translating wireframes to screens

design issues regarding, iPhone versus iPad, Translating wireframes to screens
iPhone 3G, iPod touch
iPhone 3GS, iPhone
iPhone 4, iPhone
price of apps for, Pricing

iPhone apps, Terms, App type

iPhone Backup Extractor, iPhone Backup Extractor

iPhone Configuration Utility, Installing through the iPhone Configuration Utility

iPhone Screentaker tool, Third-Party Tools

iPod app library, Fundamentals of all devices

iPod touch, iPod touch, Summary

issues, tracking, Managing Your App’s Progress

iTunes Connect, Checklist for App Store Submission, Qualitative feedback, Quantitative feedback

Financial Reports area, Quantitative feedback
Sales and Trends area, Qualitative feedback

iTunes Store, accessing App Store from, Looking at the Numbers

iTunes, installing apps through, Mobile Provisioning File

J

Jardine, Mark (founder, Tapbots), Tapbots: Paul Haddad and Mark Jardine
justification for apps. See quantifying apps, Agile Web Solutions: Roustem Karimov

K

Karimov, Roustem (CEO, Agile Web Solutions), Agile Web Solutions: Roustem Karimov

keyboard functions, Fundamentals of all devices

Keynote tool, Creating wireframes

keywords for app, Categories and search, Checklist for App Store Submission, Checklist for App Store Submission

assigning, Checklist for App Store Submission
searching App Store by, Categories and search

Kim, Arnold (owner, TouchArcade website), Grades: Jeremy Olson

Kim, W. Chan (author, Blue Ocean Strategy), Your Heart and Brain

KISSmetrics, KISSmetrics: Cindy Alvarez

L

landing pages, Email marketing
launching apps, Launching Your App (Phase 5), Grades: Jeremy Olson
Learning iPhone Programming (O’Reilly), Your App Store App “Binary”
legal agreements, Agreements and protection
life cycle of app, How This Book Is Organized
life span of app, tap tap tap: Phill Ryu, Assessing Your App’s Future
lighter apps, Blue Ocean Strategy
listing (description) for app, Categories and search, Your App’s Description, Checklist for App Store Submission, Obsessive customer support
Lite and Pro revenue model, Revenue models, Revenue models
LiveView tool, Creating wireframes
local media, Additional Promotion
local notifications, Multitasking
location-based services, Fundamentals of all devices, iPhone
Loodberg, Carl (CEO, Illusion Labs), iPad
Lumos Labs, Lumos Labs: Romain David

M

MacDevCrashReporter tool, Quantitative feedback

MacRumors website, Grades: Jeremy Olson

Mail app, Fundamentals of all devices

MajicRank website, Gleaning insights through rankings

management of development process, Your App Team, Managing Your App’s Progress

Maps app, Fundamentals of all devices

Mariner Software, Mariner Software: Michael Wray

addressable market, calculating, Pricing
App Store listings as, App Store listing and customer feedback
beginning of, Why Customers? Why Now?
blogging, Screenshot “sneak peeks”, Website, Launch Checklist
contests, Additional Promotion
cross-app promotion, Additional Promotion
customers’ role in, Changing Your Marketing Mindset
email, Phase 2, Recruit beta testers, Launch Checklist
for updates, Submitting your update to Apple
geographic markets for releases, Rights and Pricing, TapMetrics: Christopher Brown
Gift this App feature, Additional Promotion
giveaways, Additional Promotion
interviews regarding, tap tap tap: Phill Ryu, Grades: Jeremy Olson, Grades: Jeremy Olson
launch content for, Launch content
media outreach for, Website, Launch Checklist, Additional Promotion
mobile advertising, Additional Promotion
networks of apps, Additional Promotion
press releases, Launch Checklist
promo codes, Promo Codes, Additional Promotion
promotional pricing, Additional Promotion
researching technology trends for, Use Twitter
splash (landing) pages for, Email marketing
timeline for, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter
trends in, The Best New Way to Market...Doesn’t Exist
Twitter, Phase 1
uncontested market space, Blue Ocean Strategy
website for, Website, Launch Checklist

Marshall, Perry (author, Ultimate Guide to Google AdWords), Surveys and the “social” web

Mauborgne, Renée (author, Blue Ocean Strategy), Your Heart and Brain

Mechanical Turk, Surveys and the “social” web

media functions, in Apple’s apps, Fundamentals of all devices

media outreach, Website, Launch Checklist, Additional Promotion

memory, iPod touch, iPhone, iPhone, iPhone, Summary

iPad, iPhone
iPhone, iPhone, iPhone
iPod touch, iPod touch

metadata for app, Rights and Pricing

Michael, Ariel (co-founder, Fileitup Media), Lumos Labs: Romain David

Milstein, Sarah (author, The Twitter Book), Surveys and the “social” web

Mobclix website, Gleaning insights through rankings, Digital Post: Mike Rundle

mobile apps. See apps, AppStoreHQ: Chris DeVore

mobile provisioning profile. See provisioning profile, AppStoreHQ: Chris DeVore

Mobilmeme, Inc., AppStoreHQ: Chris DeVore

Mockups for Desktop tool, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni

Mover+ tool, Third-Party Tools

mtiks tools, Quantitative feedback

Multi-Touch features, The “touch” generation

multitasking, iOS 4

N

name of app, Your App’s Description, Checklist for App Store Submission

NDA (nondisclosure agreement), Agreements and protection

networks of apps, Additional Promotion

New Versions revenue model, Revenue models

Nielsen’s usability results for iPad, iPhone versus iPad

noncustomers, Blue Ocean Strategy

nondisclosure agreement (NDA), Agreements and protection

notifications, Fundamentals of all devices, Multitasking, Multitasking, iAd, PoweryBase: Dominik Balogh

local notifications, Multitasking
push notifications, Fundamentals of all devices, iAd, PoweryBase: Dominik Balogh

NotifyMe app, PoweryBase: Dominik Balogh

O

offshore resources, Ways to save
Olson, Jeremy (designer, Skookum), Grades: Jeremy Olson
OmniGraffle, Creating wireframes
OnStartups website, Additional Resources
optimization, Repositories and source code
Organizer tool, Organizer, iOS SDK, Third-Party Tools
orientation of device, Fundamentals of all devices, iPad
O’Reilly Answers website, Additional Resources
O’Reilly, Tim (author, The Twitter Book), Surveys and the “social” web

P

paid advertising, Surveys and the “social” web

paid applications contract, Registration and Enrollment

Paid revenue model, Revenue models, Revenue models

partnerships, Ways to save

Pastebot app, Third-Party Tools

personality of app, Design

PhoneView tool, Third-Party Tools

Photos app library, Fundamentals of all devices

piracy checks, Quantitative feedback

Pixelmator tool, Third-Party Tools

plan (roadmap) for development, The Development Process

Plausible CrashReporter tool, Quantitative feedback

portfolios from team candidates, Vetting Help

PositionApp website, Gleaning insights through rankings

positioning statement, Finding crash logs on your computer

PoweryBase, Inc., TapMetrics: Christopher Brown

press releases, Launch Checklist

PressDoc tool, Launch Checklist

pricing, Pricing, Digital Post: Mike Rundle, Rights and Pricing, Website, Promo Codes, Additional Promotion, Additional Promotion, Additional Promotion, tap tap tap: Phill Ryu, Registration and Enrollment

contract for paid applications, Registration and Enrollment
displaying on app website, Website
Gift this App feature, Additional Promotion
interviews regarding, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
promo codes, Promo Codes, Additional Promotion
promotional pricing, Additional Promotion

processor, iPod touch, iPhone, iPhone, iPhone, Summary

iPad, iPhone
iPhone, iPhone, iPhone
iPod touch, iPod touch

product manager, Product management

programming. See development, Launching Your App (Phase 5), Additional Promotion

promo codes, Promo Codes, Additional Promotion

promotional pricing, Additional Promotion

protection agreements, Agreements and protection

prototypes, Screens and Prototypes

Provisioning Portal, Registering a Device with the Provisioning Portal

provisioning profile, Registering a Device with the Provisioning Portal

push notifications, Fundamentals of all devices, iAd, PoweryBase: Dominik Balogh

Q

QA (Quality Assurance), Make Testing “Real”

qualitative feedback, Monitoring Feedback

quantifying (justifying) apps, Quantifying Your App, Quantifying Your App, Revenue models, Pricing, Your app’s best-case scenario, Gleaning insights through rankings

app type affecting, Revenue models
best case scenario, Your app’s best-case scenario
pricing affecting, Pricing
rankings affecting, Gleaning insights through rankings
revenue model affecting, Quantifying Your App

quantitative feedback, Monitoring Feedback, Qualitative feedback

R

rankings, Gleaning insights through rankings

ratings and reviews, App Store listing and customer feedback, Launch Checklist, Qualitative feedback

recruiting template, Where to Look

rejections of app, Version Information, Version Information, Status and status history

reasons for, Version Information
remedying, Status and status history

release notes (changelog), Feedback and Bugs

releases, Ongoing awareness, Ongoing awareness, The Development Process, Programming and integration, Tasks and tickets, Making Your App Better Before It Reaches the App Store, Your App Store App “Binary”, Your App Store App “Binary”, Your App Store App “Binary”, Checklist for App Store Submission, App Information, Rights and Pricing, App Summary and binary upload, TapMetrics: Christopher Brown, Launching Your App (Phase 5), Grades: Jeremy Olson, More “beta” testing

beta version of app. See beta testing, Your App Store App “Binary”

binary version of app, Your App Store App “Binary”, Your App Store App “Binary”, App Summary and binary upload

creating, Your App Store App “Binary”
uploading, App Summary and binary upload

date of, Ongoing awareness, Ongoing awareness, App Information, TapMetrics: Christopher Brown

actual Release Date, Ongoing awareness
Availability Date, setting, App Information, TapMetrics: Christopher Brown

development version, testing on device, Making Your App Better Before It Reaches the App Store

launching, Launching Your App (Phase 5), Grades: Jeremy Olson

numbering of, Tasks and tickets, Rights and Pricing

submitting to App Store, Checklist for App Store Submission, More “beta” testing

updates. See updates to app, Programming and integration

repositories, Programming and integration

researching apps, Looking at the Numbers, Digital Post: Mike Rundle

researching technology trends, Use Twitter

resources. See see books and articles; websites, iPhone

Retina display, iPhone

revenue models, Quantifying Your App, Mobclix: Krishna Subramanian

revenue sharing, Ways to save

review sites, Grades: Jeremy Olson

Review Sync tool, Creating wireframes

reviewers for app, Media outreach

reviews. See ratings and reviews, Grades: Jeremy Olson

Ries, Eric (“The Lean Startup” philosophy), Traits of the right customer

roadmap for development, The Development Process

rotation of device, Fundamentals of all devices, iPad

Rundle, Mike (developer, Digital Post app), Digital Post: Mike Rundle, Screenshot “sneak peeks”

Ryu, Phill (partner, tap tap tap), tap tap tap: Phill Ryu

S

Safari web browser, Fundamentals of all devices

Sales and Trends area, iTunes Connect, Qualitative feedback

screen. See display, Creating wireframes

Screenport tool, Creating wireframes

screenshots, Finishing touches, Finishing touches, Feedback and Bugs, Feedback and Bugs, Organizer, Checklist for App Store Submission, Version Information, Screenshot “sneak peeks”, Third-Party Tools, Third-Party Tools, Third-Party Tools

as marketing teasers, Screenshot “sneak peeks”
capturing to Camera Roll, Finishing touches, Feedback and Bugs
capturing with Organizer, Organizer, Third-Party Tools
editing, Third-Party Tools
submitting to App Store, Checklist for App Store Submission, Version Information
transferring to another device, Third-Party Tools

SDK, iPhone, iOS SDK

searching App Store, Categories and search, Categories and search, Ongoing awareness

by keywords, Categories and search
by release date, Ongoing awareness

services, Apple, Fundamentals of all devices

skills and experience, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save

Skookum, Grades: Jeremy Olson

SKU number for app, App Store Submission

Smith, Jeff (CEO, Smule), Smule: Jeff Smith

Smule, apps by, Blue Ocean Strategy, Smule: Jeff Smith

social media release, Launch Checklist

software developer. See developer; development team, Blue Ocean Strategy

Sonic Lighter app, Blue Ocean Strategy

Sophiestication Software, Sophiestication Software: Sophia Teutschler

source code, repositories for, Programming and integration

splash pages, Email marketing

spreadsheet. See roadmap for development, Additional Resources

Stack Overflow website, Additional Resources

standard controls, Design

status of app, Status and status history

Stencils app, Creating wireframes

strategy canvas, Blue Ocean Strategy

submitting to App Store, Checklist for App Store Submission, More “beta” testing

Subramanian, Krishna (co-founder of Mobclix), Digital Post: Mike Rundle

success of app, You Have an App Idea...Now What?, Digital Post: Mike Rundle, Digital Post: Mike Rundle, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, Assessing Your App’s Future

characteristics for, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
evaluating, Assessing Your App’s Future
likelihood of, You Have an App Idea...Now What?

support. See customer support, Surveys and the “social” web

surveys, Surveys and the “social” web, Surveys and the “social” web, Where to Look

of customers, Surveys and the “social” web
of developer candidates, Where to Look

T

tap tap tap, tap tap tap: Phill Ryu

Tapbots, apps by, Tapbots: Paul Haddad and Mark Jardine

TapMetrics tools, TapMetrics: Christopher Brown, Quantitative feedback

TapMini tool, Quantitative feedback

Tapworthy: Designing Great iPhone Apps (O’Reilly), Design and Development

task completion, Multitasking

tasks (issues), tracking, Managing Your App’s Progress

technical architecture, Development

Technical Support Incident (TSI), Rejections and resubmissions

technical support. See customer support, Rejections and resubmissions

Teehan+Lax’s design templates, iPhone versus iPad

template for recruiting, Streamlining Solicitations

templates for design, iPhone versus iPad

testing, Your App Team, Product management, AppStoreHQ: Chris DeVore, Making Your App Better Before It Reaches the App Store, Installing through the iPhone Configuration Utility, Installing through the iPhone Configuration Utility, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Recruit beta testers, Managing the scope of updates

feedback from, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
for updates, Managing the scope of updates
recruiting testers for, Recruit beta testers

on a device, Making Your App Better Before It Reaches the App Store

product manager as tester, Your App Team, Product management

role of tester, AppStoreHQ: Chris DeVore

Teutschler, Sophia (founder, Sophiestication Software), Smule: Jeff Smith

text input. See keyboard functions, Costs

The Entrepreneur’s Guide to Customer Development (Cooper-Vlaskovits), Customer interviews

The Four Steps to the Epiphany (Cafepress.com), Who Are Your Customers?

The Twitter Book (O’Reilly), Surveys and the “social” web

TheyMakeApps.com website, Costs

third-party apps, Terms

tickets. See tasks (issues), tracking, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter

time required for development, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks

timeline for marketing, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter

Todd, Bryon (author, Ultimate Guide to Google AdWords), Surveys and the “social” web

touch features of devices, Before That...Think First, Design Later

touch, iPod. See iPod touch, Rejections and resubmissions

TouchArcade website, Grades: Jeremy Olson

TSI (Technical Support Incident), Rejections and resubmissions

tuning, Repositories and source code

Tweeb app, Blue Ocean Strategy, Creating wireframes, Where to Look, Cutting features, Your App’s Description, Your App’s Description, Finishing touches, Tasks and tickets, Feedback and Bugs, Recruit beta testers, Recruit beta testers, Website, Media outreach, Media outreach, Additional Promotion

beta tester form for, Recruit beta testers
customer guidance in, Finishing touches
Four Actions Framework for, Blue Ocean Strategy
listing for, Your App’s Description, Your App’s Description
marketing for, Additional Promotion
pitches to social media, Media outreach, Media outreach
recruitment questionnaire for, Where to Look
release notes for, Feedback and Bugs
release numbering for, Tasks and tickets
roadmap for, Cutting features
teaser text for, Website
wireframes for, Creating wireframes

Tweetie app, Revenue models

Twitter, Surveys and the “social” web, Your Marketing Crescendo, Use Twitter, Use Twitter, Use Twitter, Advertising your splash page, Advertising your splash page, Website, Qualitative feedback

advertising splash page, Advertising your splash page
clients, Use Twitter
feedback from, monitoring, Qualitative feedback
finding customers using, Surveys and the “social” web
keyword searches in, saving, Use Twitter
linking to, from app website, Website
lists, Use Twitter
marketing using, Your Marketing Crescendo

Twitter For Dummies (Wiley), Use Twitter

U

UDID (unique device identifier), Making Your App Better Before It Reaches the App Store, Installing Your App

Ultimate Guide to Google AdWords (Entrepreneur Press), Surveys and the “social” web

uncontested market space, Blue Ocean Strategy

unique device identifier. See UDID, App type, Digital Post: Mike Rundle

uniqueness. See innovation, App type, Digital Post: Mike Rundle

Universal apps, App type, Digital Post: Mike Rundle

updates to app, Revenue models, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, App Store listing changes, Managing the scope of updates, Managing the scope of updates, More “beta” testing, Submitting your update to Apple

beta testing for, Managing the scope of updates
features in, deciding, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, Managing the scope of updates
marketing for, Submitting your update to Apple
pricing of, Revenue models
submitting to App Store, More “beta” testing

updates to this book, Conventions Used in This Book

uquery website, Categories and search

usage waterfall, Smule: Jeff Smith

user experience design, Design

users. See customers, Blue Ocean Strategy

V

value innovation, Blue Ocean Strategy
versions. See releases, Vetting Help
vetting development team, Vetting Help
video recording in iPhone, iPhone, iPhone
Vlaskovits, Patrick (author, The Entrepreneur’s Guide to Customer Development), Customer interviews