Lead Generation on the Web

Book description

Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.

Product information

  • Title: Lead Generation on the Web
  • Author(s): Thomas Myer
  • Release date: February 2007
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9780596510213