Book description
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.
Table of contents
-
Lead Generation on the Web
- Strategy
-
Lead Sources
- Google Adwords (Good for Short and Medium Term)
- Newsletters (Good for Short, Medium, Long, and Extreme Term)
- Direct Marketing and Direct Mail (Good for Short and Medium Term)
- White Papers, Podcasts, and Special Reports (Good for Short and Medium Term)
- Blogs and RSS Feeds (Good for Medium and Long Term)
- Webinars and Trade Shows (Good for Medium and Long Term)
- Demos and Presentations (Good for Medium and Long Term)
- Workshops and Seminars (Good for Medium and Long Term)
- Media Buys (Good for Medium and Long Term)
- Bylined Articles (Good for Long and Extreme Term)
- Press/News Release (Good for Long and Extreme Term)
- Networking (Good for Long and Extreme Term)
- Media Mentions (Good for Extreme Term)
- Promotional Products (Good for Extreme Term)
- Roundup
- Landing Pages
- Response Forms
- Backend Processing
- Lead Nurturing
- Resources
- About the Author
Product information
- Title: Lead Generation on the Web
- Author(s):
- Release date: February 2007
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9780596510213
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