Safari Books Online invites you to attend an exclusive webcast with author Clara Shih who systematically outlines the business promise of social networking and shows how to transform that promise into reality.

Right this minute, more than 250+ million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell.

"...a must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
David Mather, President, Hoovers, Inc.

Clara Shih, author of The Facebook Era, published
by Prentice Hall Professional, offers best practices
for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition too. During this 60-minute webcast you will learn how to:

• Understand how social networking transforms our personal and professional relationships
• Why social networking will have business impact comparable to the Internet
• Use online social networks to hypertarget your customers
• Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
• Define and implement your optimal social networking brand strategy
• Ask the right questions, set the right goals and priorities, and execute on it
• Implement effective governance and compliance
• Understand and mitigate the risks of social networking/Web 2.0 initiatives

"People in all demographics and regions of the world
are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”
Sheryl Sandberg, Chief Operating Officer, Facebook