Safari
Books Online
is proud to present Barry |
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Libert, co-author of
Barack, Inc.: Winning Business Lessons of the Obama Campaign |
Tuesday, January 27
10:00 am PST/1:00 pm EST |
About Barry Libert
Barry Libert is a pioneer in using communities and Web 2.0 technologies to help enterprises thrive and accelerate business growth. He was co-author of the recently published We Are Smarter Than Me, a critically acclaimed book created in collaboration with Wharton Publishing that used the Wiki-based contributions of more than 4,000 people to illustrate how businesses could profit from the wisdom of crowds.
A one-time McKinsey & Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships. |
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Safari Books Online invites you to an exclusive webcast with Barry Libert, co-author of the book Barack, Inc.: Winning Business Lessons of the Obama Campaign published by FT Press. Don’t miss this one-time opportunity to gain insight into the lessons president-elect Obama’s successful campaign holds for today’s business leaders and managers!
In Barack, Inc. Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. The campaign didn't just make history: it teaches lessons that every business can profit from. It was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals.
Don’t miss this opportunity to gain insight into:
- How Obama leveraged social networking at a scale unprecedented in the history of either politics or business
- How the campaign’s theme of Change provides the real power behind growth and progress
- How Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline
Barry Libert is Chairman of Mzinga, which specializes in building and managing social networks that improve business performance. His books include We Are Smarter Than Me, the #1 community and social networking guide for business. Libert has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal and The New York Times; has appeared on CNN, CNBC, FNN, and NPR; and has spoken at over 100 events.
So don’t miss this exciting chance to learn ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.
This complimentary webcast is brought to you by Safari Books Online, the leading on-demand digital library for technology, creative and business professionals. -----------------------------------------------------------
About Safari Books Online
Safari Books Online, founded in 2001 as a joint venture between pre-eminent technology publishers O'Reilly Media, Inc., and Pearson Education, is an on-demand digital library delivering expert content from the leading authors in technology and business. Safari Books Online offers the combined collections of Prentice Hall Professional, O'Reilly Media, Addison-Wesley Professional, Microsoft Press, Sams, Peachpit Press, John Wiley & Sons, lynda.com, Adobe Press, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and many more top publishers in one fully searchable database.
Technology professionals, software developers, web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning, and certification training. Safari Books Online is an essential, always-on business tool that is rapidly changing the way corporate, academic, and training organizations access information and is enabling increasingly mobile workforces to get technical and business reference resources anytime and from anywhere.
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