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Safari Books Online Opens New Telesales
and Support Office in Tempe, Arizona

Company Enlists Sales and Marketing Veteran to Lead Winning Sales Team

SEBASTOPOL, Calif. – August 12, 2008
Safari Books Online (www.safaribooksonline.com), the provider of on-demand digital libraries that increase the productivity of IT, creative and business professionals, today announced the launch of its telesales center located in Tempe, Arizona. The Tempe team is part of Safari’s direct sales channel, and the new office will provide the foundation for the development and expansion of Safari’s national operations.
Mike Conner will lead the new telesales operation as Vice President, Telesales, bolstering existing client relationships and extending the company’s reach. Conner will be responsible for servicing the growing demand for Safari Books Online’s on-demand reference and learning platforms throughout the United States. 

Conner brings more than 20 years of experience in business-to-business sales, inside sales, call center integration and executive leadership to Safari.  Most recently, Conner served as the President of Landiscor Aerial Information, a Phoenix-based real estate information company, and prior to that opened a similar telesales center for a San Francisco-based WiMax broadband company.  
 “Safari Books Online is ideally positioned to meet emerging market needs,” said Conner. “We have seen significant, increased interest and adoption of our products and continue to broaden Safari’s reach, offering solutions on a broader spectrum, vertically and geographically.”

 “Safari’s decision to open the new Tempe, Arizona office and hire Mike Conner reflects our commitment to expanding services throughout the United States,” said Jeff Patterson, CEO of Safari Books Online. “His track record of developing and launching new businesses makes him an ideal addition to our organization.”

Subscriptions to Safari's on-demand digital library are available for individuals, corporations and government organizations. To sign up for a complimentary 10-day trial of Safari Books Online, visit https://ssl.safaribooksonline.com/promo?cid-200808-safaribooksonline-pressreleasetempeoffice.

About Safari Books Online

Safari Books Online (www.safaribooksonline.com), founded in 2001 as a joint venture of pre-eminent technology publishers O'Reilly Media and Pearson Education, is the leading on-demand reference and learning platform delivering expert content from the world's thought-leaders in business and technology innovation. Safari Books Online offers the combined collections of Prentice Hall Professional, O'Reilly Media, Addison-Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, lynda.com, Adobe Press, Cisco Press, Sun Microsystems Press, Wharton School Publishing, Course Technology, and many more top publishers in one fully searchable database.

IT professionals, software developers, web designers, and business and creative professionals rely on Safari Books Online as their primary resource for research, problem solving, learning, and certification training. Thousands of books, manuscripts, articles, and instructional videos are available from expert authors, innovators, and thought leaders. Safari Books Online is fast changing the way enterprise, academic, and training organizations access information. Safari enables increasingly mobile workforces to get technical and business reference resources anytime and from anywhere. Safari Books Online offers a range of B2B product mixes and pricing programs for every sized organization and a B2C product option for individual users.

Contacts

Safari Books Online
Rose St. Clair » 707-827-4134
Safari Books Online
rstclair@safarijv.com
or
Michael Kellner » 415-512-0770
Schwartz Communications
safari@schwartz-pr.com