Press Releases
Barry Libert, Co- Author of Barack, Inc., the New Book from
FT Press,
Featured in Safari Books Online Webcast Series
January 12, 2009 (New York, NY)
Barry Libert, co-author of Barack, Inc: Winning Business Lessons of the Obama Campaign (FT Press, January 2009) will be featured in a Webcast hosted by Safari Books Online on Tuesday, January 27, 2009 at 10:00 am PST / 1:00 pm EST.
To register for this event, please visit: www.safaribooksonline.com/events/barrylibert.html
In Barack, Inc., Libert and co-author Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. The campaign didn't just make history: it teaches lessons from which every organization can profit. It was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its use of technology to achieve specific, quantifiable goals.
Webcast participants will learn:
- How Obama sought to build a strong, ongoing relationship with the online communities
- How in business as in politics, online communities are making the established ways of doing
things passé - How the theme of Obama’s campaign, “change,” is also the engine of business, the real power behind growth and progress
Libert is the Chairman of Mzinga, a leading social media solutions company with clients such as
ABC, AOL, Disney, iVillage, Chevron Corporation, Johnson & Johnson, MTV, Sports Illustrated, and Prudential Financial.
This complimentary webcast is sponsored by Safari Books Online, the leading on-demand digital library for technology, creative and business professionals.
About the Author
Barry Libert ’s books include We Are Smarter Than Me , the #1 community and social networking guide for business. He has been published in Newsweek, Smart Money, Barron's, The Wall Street Journal and The New York Times and has appeared on CNN, CNBC, FNN, and NPR.About Safari Books Online
About Safari Books Online Safari Books Online (www.safaribooksonline.com) founded in 2001 as a joint venture between pre-eminent technology publishers O'Reilly Media, Inc., and Pearson Education, is an on-demand digital library delivering expert content from the leading authors in technology and business. Safari Books Online offers the combined collections of Prentice Hall Professional, O'Reilly Media, Addison-Wesley Professional, Microsoft Press, Sams, Peachpit Press, John Wiley & Sons, lynda.com, AdobePress, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and many more top publishers in one fully searchable database.Technology professionals, software developers, web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning, and certification training. Safari Books Online is an essential, always-on business tool that is rapidly changing the way corporate, academic and training organizations access information and is enabling increasingly mobile workforces to get technical and business reference resources anytime and from anywhere.
About FT Press
FT Press (www.ftpress.com) is an imprint of Pearson, and publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.
