Safari Books Online Focuses on the World
of Social Media by Offering The Facebook Era Webcast on August 4

Sebastopol, CA - July 27, 2009
Safari® Books Online (www.safaribooksonline.com), the leading on-demand digital library for technology, creative, and business professionals, announced today that it will host a complimentary webcast on Tuesday, August 4 at 10 a.m. PDT / 1 p.m. EDT with Clara Shih, author of The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (Prentice Hall Professional). Shih will preview social networking trends that are beginning to emerge, sharing with attendees how to stay ahead of the competition by utilizing new social media strategies.

To register for this complimentary event, please visit: http://www.safaribooksonline.com/events/thefacebookera.html. All webcast attendees will receive 45 days of complimentary access to The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, on Safari Books Online, and the first 10 people to register for and attend the event will receive an autographed copy of the book.

During this 60-minute webcast, attendees will learn:

• how social networking can transform personal and professional relationships;
• how to hone in on precise audience segments and tailor custom campaigns with powerful personal and social relevance to those audiences;
• how to define and implement an optimal social networking brand strategy and other related and timely topics.

"People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives," said Sheryl Sandberg, Chief Operating Officer, Facebook. "This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them."

"This is a must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive," said David Mather, President, Hoovers, Inc.

"With 250 million Facebook users on at any given minute interacting with friends, communicating about brands and businesses and providing feedback about products and services, social media insight is critical right now," said Paige Mazzoni, VP of marketing, Safari Books Online. "I think it’s wonderful to have such an expert as Clara Shih to help other people navigate the social media waters with confidence from a position of knowledge and experience."

About The Author

Clara Shih is the creator of Faceconnector (formerly Faceforce), the first business application on Facebook. In addition, Shih is the product line director of AppExchange, Salesforce.com’s online marketplace for business Software-as-a-service applications built by third-party developers and ISVs. Previously, Clara worked in strategy and business operations at Google, and before that as a software developer at Microsoft.

About Safari Books Online

Safari Books Online (www.safaribooksonline.com) is an on-demand digital library that delivers expert content in both book and video form from the world’s leading authors in technology and business. Technology professionals, software developers, Web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training. Safari Books Online offers a range of product mixes and pricing programs for organizations, government agencies and individuals. Subscribers have access to thousands of books, training videos and prepublication manuscripts in one fully searchable database from publishers like Prentice Hall Professional, O'Reilly Media, Addison-Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, IBM Press, Adobe Press, Cisco Press, Sun Microsystems Press, FT Press, Wharton School Publishing, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and dozens more. For more information about Safari Books Online, please visit us online.

About Pearson

The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) - The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals.

Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.

Contacts

Safari Books Online
Paige Mazzoni / Rose St. Clair » (707) 827.4100
rstclair@safarijv.com
or
Rocket Science
Marie-Louise Clark » (415) 464.8110 x 214
marie@rocketscience.com