Safari Books Online Hosts Complimentary Webcast With Jim Champy, Author Of Inspire! Why Customers Come Back

May 21st Webcast Focuses on Reinvigorating Companies
and Retaining Customer Loyalty.

Sebastopol, CA - May 06, 2009
Safari® Books Online (www.safaribooksonline.com), the leading on-demand digital library for technology, creative and business professionals, announced today that it is hosting a complimentary webcast on Thursday, May 21 at 10:30 a.m. PDT / 1:30 p.m. EDT with Jim Champy, author of the new book Inspire!: Why Customers Come Back. CIO Insight named Inspire!, published by FT Press, one of its 15 essential spring books for IT leaders.

As businesses face increasing disloyalty from customers, commoditization,
and price pressure, Champy shows what it takes to attract customers and keep them coming back for more Attendees will learn how to engage a new generation of skeptical customers who value transparency and authenticity
and how to reinvigorate a company in the face of brutally tough and
creative competition.

Champy gives actionable strategies to reignite customer loyalty, including:

• Enlisting customers in a crusade
• Offering convenience with economy
• Being a trusted channel
• Simplifying complexity
• Being authentic
• Focusing on what people who care about your product care about

The Wall Street Journal says, "'Inspire!' contains seven stories of businesses that have thrived in the shadow of large competitors by doing what big companies so often fail to do: actually bothering to please the people who buy their products and services."

"It's critical for IT professionals to understand the two edges of the Internet: it enables their companies to reach millions of customers potentially, but it also demands an authenticity in what companies say and do,” says Champy. "Inspire! illustrates how smart companies are using information technology to keep customers coming back."

To register for this complimentary event, please visit: http://www.safaribooksonline.com/events/inspire.html.  The first 10 attendees to sign up and attend will receive a free autographed copy of Inspire!: Why Customers Come Back, and all webcast attendees will receive 45 days of complimentary access to the title on Safari Books Online. Subscribers can download and print content and can view the content online or in PDF format from a computer or mobile device like the iPhone/iPod touch.

"Inspire! provides 'food for thought' and insightful guidance for all
companies," said Chiquita White, Section Head, Product Development, Proctor
& Gamble. "This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they enjoyed in better times."

"Full of insightful ideas, this book is for those who like winning, who embrace innovation and who wish to transform how they lead. It is not for the defenders of the status quo," said Michael Dowling, president & CEO, North Shore-Long Island Jewish Health System.

About The Author

Jim Champy is chairman of Perot Systems Corporation's consulting practice and head of strategy for the company. He is the author of Outsmart!: How To Do What Your Competitors Can't; the 3 million-copy international best-seller, Reengineering the Corporation: A Manifesto for Business Revolution; Reengineering Management, X-engineering the Corporation: The Arc of Ambition; and Fast Forward. Champy earned his bachelor’s and master's degrees in Civil Engineering from MIT, as well as a J.D. from Boston College Law School. He lives in Boston.

About Safari Books Online

Safari Books Online (www.safaribooksonline.com) is an on-demand digital library delivering expert content in both book and video form from the world’s leading authors in technology and business. Technology professionals, software developers, Web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training. Safari Books Online offers a range of business-to-business product mixes and pricing programs for every sized organization, as well as business-to-consumer options for individual users.

Thousands of books, prepublication manuscripts, short documents, articles and instructional videos are available at Safari Books Online in one fully searchable database from publishers like Prentice Hall Professional, O'Reilly Media, Addison Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, lynda.com, IBM Press, Adobe Press, Cisco Press, Sun Microsystems Press, FT Press, Wharton School Publishing, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and dozens more. For more information about Safari Books Online, please visit us online. 

About FT Press

FT Press (www.ftpress.com), an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.

About Pearson

The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) - The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals.

Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats.

Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.

Contacts

Safari Books Online
Paige Mazzoni / Rose St. Clair » (707) 827.4100
rstclair@safarijv.com
or
Rocket Science
Rich Mullikin » (415) 464.8110 x 216
rich@rocketscience.com

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