Safari Books Online Hosts Webcast with
Business Innovator Ric Merrifield, Author of Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

May 12th Webcast To Help Business Professionals Achieve Goals – And Success - In Today’s Brutally Challenging Business Environment.

Sebastopol, CA - April 28, 2009
Safari® Books Online (www.safaribooksonline.com), the leading on-demand digital library for technology, creative and business professionals, announced today that it is hosting a complimentary webcast on Tuesday, May 12th at 10 a.m. PT, / 1 p.m. ET with Ric Merrifield, author of Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation. Merrifield will discuss how participants can better understand the trap that ensnares virtually every business: what he calls "the 'how' trap."

Register for this complimentary event by visiting this website: www.safaribooksonline.com/events/ReThink.html. The first 10 attendees to sign up and attend will receive a free autographed copy of Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation, and all webcast attendees will receive 45 days of complimentary access to the book on Safari Books Online.

This webcast is designed for CxO-level leaders, senior managers, business strategists, and consultants seeking better ways to set priorities, achieve goals, and reduce costs. Merrifield will present powerful case studies ranging from ING DIRECT to Amazon.com to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

Using the lessons in this book, participants can learn how to:

• Rise above low-level processes and narrow perspectives
• Step back, identify what really matters to the organization, and act accordingly
• Understand the hidden connections that can make or break businesses
• Make profitable changes without setting off destructive chain reactions
• Expose activities where people, process and technology matter...and, equally important, where they don't

"In this incredibly competitive market where companies are struggling to survive, Ric Merrifield's book is a blueprint for success, guiding companies to help save money and maximize innovation," said Paige Mazzoni, vice president of marketing, Safari Books Online. "This is just the sort of timely information that Safari Books Online strives to keep providing our customers, who cannot afford to sit back and wait before acting."

About The Author

Ric Merrifield spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft, he's spent more than 10,000 hours as a business architect and filed twelve patent applications all with the goal of helping companies rethink their operating models and get out of the "how" trap described in Rethink.

He also coauthored The Next Revolution in Productivity for the Harvard Business Review on how organizations can rethink operating models before making major technology changes.

About Safari Books Online

Safari Books Online (www.safaribooksonline.com) is an on-demand digital library delivering expert content in both book and video form from the world's leading authors in technology and business. Technology professionals, software developers, Web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training. Safari Books Online offers a range of business-to-business product mixes and pricing programs for every sized organization, as well as business-to-consumer options for individual users.

Thousands of books, prepublication manuscripts, short documents, articles and instructional videos are available at Safari Books Online in one fully searchable database from publishers like Prentice Hall Professional, O'Reilly Media, Addison Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, lynda.com, IBM Press, Adobe Press, Cisco Press, Sun Microsystems Press, FT Press, Wharton School Publishing, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and dozens more. For more information about Safari Books Online, please visit us online.

About Pearson Education

The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) - The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals.

Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats.

Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.

Contacts

Safari Books Online
Paige Mazzoni / Rose St. Clair » (707) 827.4100
rstclair@safarijv.com
or
Rocket Science
Rich Mullikin » (415) 464.8110 x 216
rich@rocketscience.com

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