Featuring: Jim Champy
Recording Date: May 21, 2009
Recording Time: 10:30 am - Pacific Standard Time
Duration: 57 min

Description: Safari Books Online invites you to attend an exclusive webcast with Jim Champy as he reveals how to make your customers stick to you like glue at a time renowned for rampant customer disloyalty, commoditization and price pressure.

In preparation for this one hour webcast Champy says, "It's critical for IT professionals to understand the two edges of the Internet: it enables their companies to potentially reach millions of customers but it also demands an authenticity in what companies say and do. Inspire! also illustrates how smart companies are using information technology to keep customers coming back."

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