The Facebook Era
Featuring: Clara Shih
Recording Date: Tuesday, August 4, 2009
Recording Time: 10:00am PDT/1:00pm EDT
Duration: 60 min
Description: Right this minute, more than 250+ million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell.
Clara Shih, author of The Facebook Era, published
by Prentice Hall Professional, offers best practices
for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition too.
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